Apple founder Steve Jobs once said, “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” At the end of the day, it’s your team that will determine whether or not your marketing campaign is successful. It’s in your best interest to equip these people with the tools they need in order to make a difference. But, as Steve Jobs said, it’s not just about technology. It’s about creating the culture and implementing the right philosophies that will enable your team to excel in the modern marketing environment. Here are five elements that are a “must” for any marketing team to drive growth and profit today.